PENNSAUKEN, N.J.—Since its inception in July, Williams Trading Co.'s YouTube Video Series has expanded its reach so that it is now available on multiple content platforms. Created out of a need to stay in touch during the COVID-19 shutdown, this platform was seen as a way to keep Williams Trading's customers up-to-date on new and bestselling items, all selected by Rachel and Paul, seasoned experts within the industry, via a medium that recognized customers’ busy schedules.
To date, Williams Trading has produced more than 45 short videos, each featuring a new brand every Monday. The complete play list may be seen at this link.
“We started this concept to help our customers stay in touch with new releases; our customers like to receive content from different platforms based on their own individual schedules,” said Scott D, sales and marketing director. “Weekly Picks from Paul and Rachel will continue for the entire new year of 2021, with a new video release scheduled in advance for every Monday.”
The range of video offerings has expanded with content directly from the vendors themselves, including Pipedream, Evolved Novelties, Satsifyer, Wicked Sensual Care, CalExotics, System JO and Helmet Grease, to name a few.
“Our vendors have been super supportive with this project, and we welcome additional content for collaborations as new releases become available,” said Rachel M.
The next step in Williams Trading's plan was to expand to multiple content platforms including SE TV, JRL Charts and Williams Trading University, as well as on its own social media channels. Making the content available on a wider adult platform gives customers more viewing options, and makes the content more accessible.
With the recent onset of "Zoom Fatigue," many customers reported that they did not want to tie up sales associates with multiple online meetings, so having the content finished, in a short format, and available on multiple platforms allows customers to digest content according to their own schedules.
Those interested may view the complete playlist here for all Weekly Picks from Williams Trading Co.
