PENNSAUKEN, N.J.—Williams Trading University (WTU) has reached a new milestone by awarding over 145,000 e-learning certifications to adult retailers and their employees worldwide.
Participation in WTU has grown since the COVID-19 epidemic, as more retailers are using the free e-Learning platform for store employee training, the company said in its announcement. WTU is the only free e-learning platform offered for adult industry professionals today.
WTU is a free educational program available exclusively to existing and new Williams Trading Co. accounts. All online courses are available 24 hours a day, 7 days per week, and can be accessed with a simple login account. Each course features product information as well as a seminar that explains its importance to customers, their needs and well-being.
“We have achieved with the support or our adult retail partners over 145,000 e-learning certification trainings virtually,” said Scott D, sales and marketing director at Williams Trading Co. “This platform is supported with our vendor community, and we have over 5,000 users on this platform today. Congratulations to all of our valued customers and supporting vendors on this major milestone.”
Each e-learning course is approximately five to seven minutes long, which keeps the user’s attention with easy-to-understand information. Each course highlights selling techniques to increase sales, enhance cross- and up-selling techniques, reinforce key selling benefits and help to train new employees.
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO of Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
To learn more about WTU, contact a Williams Trading sales representative at (800) 423-8587 or visit www.WTUlearn.com.
