PENNSAUKEN, N.J.—Williams Trading Co. has announced a new training module on Williams Trading University, the free e-Learning platform available to all current and new accounts. This new course focuses on CalExotics Starstruck, the new line by CalExotics' brand Jopen.
The course modules consist of:
Nichole Grossman, Director of Marketing for CalExotics, explained, “The Starstruck line by Jopen is pure luxury. From the bold colors, luxurious silicone and stunning glitter accents, this collection is a must-have for retailers.”
The new e-Learning module for the Starstruck line will introduce learners to the product line, detailing the features and benefits of each. Each product is also discussed in a short video from CalExotics resident sexologist, Dr. Jill McDevitt, which further benefits retailers by giving some examples of how to introduce customers to each product.
The Starstruck line is packaged in tall, cylindrical boxes, and a custom display that showcases the line is available to retailers.
As further support to retailers, Jopen Starstruck by CalExotics also features downloadable assets that can be used across social media platforms and in email blasts to customers.
At the end of this short course, students will be directed to take a short certification quiz, and upon passing, they are invited to register their completion. As with all Williams Trading University courses, registration of completion will give users an entry into the monthly prize drawing; the more courses completed, the more entries into the drawing.
CalExotics offers POS displays and signage to retailers for most of their product lines. Graphics and demo videos are also available to retailers.
For more information on how to obtain POS displays, testers, signage, and videos, contact a Williams Trading Co. Sales Rep.
For ordering and product information, call a Williams Trading Co. Sales Representative at (800) 423-8587 or visit WilliamsTradingCo.com. For drop shipment and e-commerce support, visit Dropship.WilliamsTradingCo.com.
