Williams Trading Debuts System JO E-Learning Course

PENNSAUKEN, N.J.—Williams Trading has launched a System JO e-learning course designed to educate retailers on how to sell silicone lube.

“This new mini series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants,” said Scott D., director of sales and marketing.

Store associates who complete the series will also receive a free gift upon certification.

Williams Trading Co., a System JO Preferred Partner, recently launched their new e-learning mini-series to teach the ins and outs of selling lubricants. There are six courses of the series are available now. You can view the new System JO modules on Williams Trading University here.

This Silicone Lube 101 course focuses on teaching learners the characteristics of  silicone and hybrid lubes. It takes learners through a step by step process on understanding the difference between silicone lube versus other types of lubes. This course features sex expert Dr. Emily Morse as she takes students through the features and benefits of silicone lubes as well as offers some selling pointers.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of our vendors. Since its September 2015 launch, WTU has certified over 68,000 store associates, impacted retail sales growth, and provided a better store experience for all customers. View the complete portfolio of e-learning courses at WTULearn.com.

The full System JO line is now in stock for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.