PENNSAUKEN, N.J.—Adult products distributor Williams Trading Co. has launched “Williams Trading Weekly Picks,” a new digital customer training tool featuring video overviews of new items.
Developed exclusively for its customer base to enhance in-store training, "Williams Weekly Picks" will feature both a male and female perspective on the best of the newest items. Adult store retail experts Paul Reutershan and Rachel McCarthy will serve as hosts, with a down-to-earth, easy to digest format. To view the first video, click here.
“Williams Trading Weekly Picks” will be available on the Williams Trading blogging platform, YouTube, the JRL Charts Channel, StorErotica, The Pleasures Professional Facebook Group and the Williams Trading University learning channel.
“We saw an immediate need for this type of fresh digital content with the recent travel shutdown restrictions from COVID-19,” said sales and marketing director Scott D. “This flexible format allows all of our vendors to participate in short concise video presentations reviewing both packaging, features and benefits.”
This content may be viewed on an Android or iOS Apple phone or tablet, or a PC 24/7. Any sales associate can view the content within the palm of their hand, based on their own time schedule and not have to be concerned about meeting a scheduled webinar training. A full schedule of bi-weekly training material that will become available to customers on specific channels.
“We see many of our customers suffering from Zoom and Skype overload, with too many pre-scheduled webinars. Retailers' operation schedules do not always match up with these live webinar formats, hence we opted to create a pre-recorded digital content format and offer this material available 24/7 on all of our digital platforms,” said Rich Pyne, VP of sales.
“Williams Trading Picks” is supported with free e-learning courses hosted by Williams Trading University (WTU), the company's educational platform exclusive to Williams Trading customers. For more information, visit www.WTUlearn.com.
For additional retail store training information, contact a Williams Trading sales representative at (800) 423-8587 or visit www.WilliamsTradingCo.com.
