PENNSAUKEN, N.J.—Williams Trading Co. is offering a comprehensive marketing campaign supporting the 2018 Pride season.
This new marketing program is being supported with a partnership with JRL Charts, a leader in LGBT B2B entertainment. JRL Charts will be launching a digital interactive Pride 2018 catalog, enhanced social media and a hand curated mix of new products appealing to the Pride consumer.
“The hand selected consumer product mix for the 2018 Pride season is unique as we experience significant increases in sales from speciality brands during the Pride period. We have also seen unique new Pride themed product from Hott Products, Pride Avant from Blush, NS Novelties SHI/SHI and the PHS Gaysentials product lines,” said Scott D., director of sales and marketing.
All hand selected brands will be discounted 30 percent during this pride sale period effective June 1 through July 13. The company also is supporting this program with our Williams Trading University e-learning program offering over 120 vendor trainings available at WTULearn.com.
The cornerstone of the 2018 Pride marketing program is the hand curated selection of Pride themed products from the following vendor partners including; Perfect Fit, CalExotic Colt and Packer Gear, Cloud 9 Novelties, Maia, Nasstoys All American Whoppers, Hott Products, NS Novelties SHI/SHI and Colours Pride, Pipedream Pump Worx, Pride by Avant Blush, PHS Gaysentials, AdrienLastic and Body Anal Glide, OOOWEE Anal Relaxer from Body Action.
To support the company’s dealer base we created a digital interactive catalog which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the hand selected Pride brands on sale.
“We’ve narrowed the mix to help guide our retail partners with specific Pride selections. Williams Trading is a one stop shop for all Pride themed products,” said Deanna K., marketing and vendor liaison.
Wholesale dealers can shop and order direct from this Pride Catalog Link
Lastly, the company is offering dealer support in the form of Point of Sale Material from Perfect Fit, Pipedream, and a unique custom spinner rack from PHS Gaysentials for easy space allocation and retail identification.
“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season,” said Rich Pyne, vice president of sales.
For product ordering and shipping information, call a Williams sales representative today at (800) 423-8587 or visit WilliamsTradingCo.com.
