PENNSAUKEN, N.J.—Williams Trading Co. will be carrying the full line of the Boners Collection from EDC Wholesale. The collection includes Cock Rings, Ball Stretches, Ball Spitters, Ball Straps, Ball Pouch Cock Slings and Penis Pumps.
"The Boners product line started with a smaller assortment and has been expanded to the full line. We have experienced very positive sales with this line and will be supporting this line with retail testers and our e-learning program. The unique sizes, shapes and designs offer a great appeal to consumers. Williams Trading is pleased to partner collaboratively with EDC with this launch," says Scott D., director of sales and marketing at Williams Trading Co.
The Boners Brand is specifically designed for the male anatomy, but created to be enjoyed together with a partner. This handcrafted line for men features uniquely molded products in eye-catching packaging that will stand out on store shelves and in displays. The packaging also can be used as storage for the products between uses.
The C-Rings, Stretchers and slings are crafted from soft, hypoallergenic silicone. The pumps are crafted of ABS plastic and TPE, and come in S/M and Large sizes.
Williams Trading Co. has created a dedicated landing page for the complete Boners Collection so that retailers can shop the line with ease.
Long term, in support of the EDC new product lines, Williams Trading Co. will be offering e-learning modules on the Williams Trading University platform, as well as drop shipment services, and retail brick and mortar point-of-sale support.
Located in The Netherlands, EDC Wholesale started as a small online store in founder Eric Idema’s attic. Within 10 years, EDC Wholesale grew to occupy 8,000 square meters of space and carry over 35,000 products, including several lines of their own.
Already big in the European market, EDC Wholesale is branching out to reach the U.S. market.
Andre Visser, sales director at EDC Wholesale, says, “We are very excited to be partnering with Williams Trading. They have a tremendous track record as a large and established company in the U.S. Scott and Randy and their team are amazing, and have a great knowledge of the U.S. market. We are thrilled to introduce these brands to the U.S. retailers together with Williams Trading. We can’t wait to see these products roll out in the shops there.”
For ordering and product information, call a Williams Trading Co. sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. For drop shipment and e-commerce support, click here.
