Williams Trading Co. Adds To Pride Assortment With 3 PHS Lines

PENNSUAKEN, N.J.—Williams Trading Company has added new lines from PHS International to expand its Pride offerings.

The new additions are Gaysentials, M2M and Bolo. In support of these new product lines, a digital catalog is available to all adult retailers in a digital version that can be viewed here.

“Retailers can shop with confidence using this simple and easy to use digital catalog, this catalog highlights some great new items to stock up on for PRIDE season,” says Deanna K., Vendor Liaison. “Three lines that bring  new unique and fun items to the market, to highlight the LGBT community.” This catalog offers over 200 new products from PHS in one easy to shop wholesale format. In addition to the digital catalog Williams Trading Co is offering a custom wholesale landing page focusing on key Pride items here.

As part of this new PHS Pride 2018 launch, Williams Trading Co is offering a Gaysentials complete pre-packed counter top display to brick and mortar customers. The countertop display (#PHSGSD001) includes the bestsellers from the Gaysentials line packed and ready to go and is available for order immediately.

The following lines are highlighted in the 2018 PHS Pride Catalog: Gaysentials, M2M and Bolo. Along with the counter display PHS is offering a planogram with their M2M line. The M2M Powerbox is a simple out of the box planogram and marketing package. The Powerbox includes customized marketing materials, social media banners and employee swag with customized company logos included. The Powerbox (#PHSM2Mpwr-bx2018) is now in stock and  available for order.

“The timing is perfect for the 2018 PHS Pride catalog as retailers are encouraged to use it to stock up inventory for the Pride season,” says Scott D., Director of Sales and Marketing.  The unique counter displays and planograms will be a great addition for our brick and mortar customers. Also as a bonus, this digital catalog features a direct link to our wholesale ordering site for each line. As our retailers shop the wholesale catalog they can simply click on any page and being automatically redirected to the brand shopped for immediate wholesale ordering.