Williams Trading Announces 2017 Lingerie Collections

PENNSUAKEN, N.J.—Williams Trading debuted its 2017 Lingerie Collection catalog featuring 100 + new sensual fashions from participating manufacturers. 

This full color catalog is available now digitally using flipsnack here.

“Retailers can shop with confidence using this simple and easy to understand format,” said Scott D., director of sales and marketing. “Four manufacturers worked diligently with us to bring their latest designs at the best price to the adult market—Allure, Dreamgirl, Magic Silk and Male Power.”

Allure Lingerie has been manufacturing high quality leather, faux-leather and PVC lingerie and accessories since 1993. The company’s quality products and cutting edge designs have made it an industry leader in North America and Europe. Dreamgirl inspires passion, desire and excitement—they bring the “wow” with innovative fashions, exceptional fit and quality.

Magic Silk offers exceptional styles of ladies intimate apparel for the comfort of today’s woman who wants only the best in lingerie. Magic Silk offers styles ranging from; sexy baby dolls, sexy teddies, sexy panties, sexy couple’s lingerie for him & her and costumes for role play. Male Power is the pioneer of design and manufacturer of  men’s specialty underwear. Male Power offers sexy shorts, bikinis and thongs, in a variety of luxurious fabrics and prints that adorn and tantalize.  

The release of the 2017 Lingerie Collection is perfectly timed for retailers to stock up and prepare for the upcoming release of Fifty Shades Darker. If the trailer for Fifty Shades Darker had you feeling extremely jealous of Anastasia Steele and Christian Grey’s sex life, fear not: the movie highlights lingerie as

Ana’s  sexual confidence blossoms in the world’s steamiest franchise—and every piece is as gorgeous as it is ridiculously sexy.

“Lingerie is definitely going to be on customer’s minds this Valentine’s Day,” said Erin V., marketing and vendor liaison. “The Fifty Shades franchise drives holiday foot traffic and now that we are informed lingerie is being featured in the movie, retailers can smartly prepare and stock up.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. To view the 2017 Lingerie Collection catalog, click here.