Wicked's Simply Releases Training Video on Williams Trading Univ.

PENNSAUKEN, N.J.—Williams Trading Co. is now stocking Wicked Sensual Care’s newest line of lubricants, Simply, and in conjunction with its launch, Williams is offering a comprehensive training video prepared by Wicked Sensual Care’s lubricant expert and marketing director Cassie Pendleton.

“The Wicked Sensual Care team is so excited to be able to provide these training videos on our new line of lubricants, Simply by Wicked. We know retailers will find them to be a great tool for getting all of the product knowledge they need to sell Simply successfully. With fantastic feedback emerging from consumers, we’re extremely proud of our new line of clean and simple formulas and we’re grateful to Williams for helping to get the word out,” Pendleton said.

This new content will be available on the Williams Trading YouTube Channel, social media and also as part of the Williams Trading University e-learning platform at this link.

“In addition to the recent product training, Williams Trading, in collaboration with Wicked Sensual Care, is offering foil testers for supporting brick and mortar retailers, and testers,” noted Scott D, sales and marketing director at Williams Trading.

With consumers increasingly knowledgeable about sensual care products and concerned about ingredient lists, Wicked Sensual Care's new line of Simply lubricants are free of glycerine, propylene glycol and parabens; are vegan and animal cruelty-freel; and are available at Williams Trading in four formulations and six SKUs:

• Simply Aqua, available in 2.3oz and 4oz bottles.
• Simply Hybrid, also available in 2.3oz and 4oz bottles.
• Simply Aqua Jelle, available in a 4oz size.
• Simply Hybrid Jelle, also available in a 4oz size.

Retailers can find this new line of Wicked Sensual Care lubricants here.

Simply lubricants are enhanced with Wicked Sensual Care’s signature ingredient Olive Leaf Extract, which inhibits the spread of harmful bacteria and microorganisms. 

For more information about Wicked Sensual Care and the Wicked Sensual Care product line, retailers can sign up for an account on Williams Trading University, the free e-learning platform available to current and new Williams Trading Co. accounts. Each registered completion grants the user an entry into a monthly prize drawing; the more courses completed, the more entries into the drawing.