LOS ANGELES—Wicked Sensual Care has been named Best Enhancement Company of 2021 at the 39th Annual AVN Awards.
"Receiving the Best Enhancement Company award from AVN is a tremendous honor,” said marketing director Cassie Pendleton. “The acknowledgement of our brand as the best enhancement company is rewarding as we truly aim to provide products which do exactly that—enhance intimacy. Our strategy always aims at meeting the sexual wellness needs and wants of consumers with educational messaging, and we’re grateful to AVN for continuing to acknowledge our efforts to deliver the best products possible.”
The company is known for supporting the educational initiatives of its resident sexual health and wellness instructor Jessica Drake as well as for utilizing millennial-friendly messaging and Instagram-savvy digital marketing (typified by the company's Eat, Sleep, Lube, Repeat campaign), Wicked Sensual Care employs dynamic, multi-tiered resources to dispel common misconceptions about lubricants and enhancers.
“As a sex educator, I realize 'lube stigma' is a problem for many reasons, one of the biggest being that so many people could benefit greatly from using it," Drake said. "For far too long, popular culture has perpetuated the lie that the use of lube or enhancers is a sign of problems, aging or sexual disinterest. Worse still, when intimate products do make an appearance in pop culture, it’s usually in a mocking context.”
She added: “Think of movies in the ‘American Pie’ or ‘Scary Movie’ franchises—when lubes or enhancers are employed, it's invariably to embarrass the characters depicted. My goal as always is to challenge those stereotypes and cliches with up-to-date, inclusive, sex-positive messaging, and I thank AVN, the reviewers, and the retailers for continuing to support the work we put into these initiatives."
The company had previously received AVN's Best Lubricant Company trophy in 2020, 2018 and 2014, making it the first manufacturer in AVN history to earn the distinction three times since the category was introduced nearly a decade ago.
For more information, visit WickedSensualCare.com.
