PENNSAUKEN, N.J.—Williams Trading Co. has announced the addition of Wet’s Just Add Sex custom landing page for wholesale ordering.
This new wholesale ordering portal enables dealers to shop and view Wet's collections individually for easy selection. The new Wet landing page can be found at williamstradingco.com/wet.php.
Said CEO of Williams Trading Co. Rich P., "As part of our summer launch program, we wanted to provide a simple way for approved dealers to log in, shop, and order Wet products from the Williams Trading wholesale cart. This page saves time for our dealers that like to shop and reorder daily or weekly, as items can be added directly to their shopping cart."
In addition to Wet's custom landing page, Williams Trading Co. has also launched a new Wet e-learning course on the Williams Trading University e-learning platform, which serves as an integral part of retailer education with course modules that focus on products, product lines, and sexual health and wellness.
This Wet e-learning course is intended to formally introduce adult retailers and student learners to the Wet's Just Add Sex brand, including lubricants, enhancements, and toy cleaners. It will also offer helpful tips and suggestions for selling lubricants to their customers. Topics covered include packaging, in-store selling techniques, merchandising, and Wet's formulations.
Founder of Wet Lubricants Michael Trigg said, "Wet is incredibly pleased to once again be working in partnership with Williams Trading Co. to increase retailer and user knowledge in the adult marketplace. Education and reliable information have always been the keys to growing sales in the adult market. There is nowhere else that you will receive the level of personal time, care, and attention as in adult retail, and we are thrilled to support the WTU efforts to keep adult retail an integral part of all user's sexual education and journey."
After completing the course, e-learners will have the opportunity to test their knowledge with a short quiz. Successful participants can then register for completion, download, or print their certificate. Each registration earns an entry into the monthly prize drawing, where winners can receive a collection of products from Williams Trading University sponsors.
For e-learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account.
