NEW YORK—Indie gender-neutral athlingerie brand Virtue will launch the "Free the Cheeks" campaign in New York City on election day, Nov. 5, from 12:00 p.m. to 2:00 p.m., starting at Times Square and ending at Rockefeller Center.
The "Free the Cheeks" campaign is designed to inspire confidence and self-expression through fashion while celebrating freedom. Virtue’s genderless designs represent inclusivity and sustainability.
The campaign will make multiple stops at key New York City locations:
• Times Square – Kick-off
• J K Onassis High School (120 West 46th Street, New York, N.Y. 10036)
• 53rd Street Library (18 West 53rd Street, New York, N.Y. 10103)
• 5th Avenue strut down to Rockefeller Center
The voter entrances for polling locations are as follows:
• J K Onassis High School
• 53rd Street Library
The Virtue models who will be showcasing the latest genderless athlingerie at the event include Alana Luv, Troy Edward, Athena Parisi, and Edward Terrant.
The founder of Virtue, Yotam Solomon, will be available for interviews.
Follow Solomon on Instagram @yotam_solomon.
Follow Virtue on X @ThisIsVirtue.
