überlube Appoints Little Leaf Agency to Spearhead UK Launch

LONDON—Sexual wellness PR and communications agency, Little Leaf Agency, has been appointed on retainer as the UK agency to represent the luxury lubricant brand überlube. 

This new partnership marks a significant milestone for both Little Leaf Agency and überlube as the brands join forces to bring überlube’s selection of premium products to consumers across the UK. 

Überlube is joining the ranks of Little Leaf Agency’s clientele of award-winning brands and experts including Eye Of LoveFun FactoryLove Not WarGood VibesSextoys.co.ukBabelandERIKALUST, and Alice Lovegood.

Kathryn Byberg, founder and managing director of Little Leaf Agency commented, “überlube’s reputation for excellence in not just sexual wellness but also in the areas of medicine, beauty, and sport, aligns perfectly with our mission to champion brands that prioritize intimacy, health, and pleasure. We look forward to leveraging our expertise to amplify überlube’s message and reach in the UK market."

Founded in 2002, überlube’s goal was to create a world-first, premium lubricant with long-lasting performance that supports the joy of intimacy and doesn’t leave a sticky residue. 20 years later, the brand has been named “Best Lubricant Brand of the Year,” is recommended by over 7,000 medical professionals worldwide, and is stocked in retail giants across the globe.

überlube's brand director, Cheryl Sloane commented, “With its reputation for being a leader in the industry, we are confident that the partnership with Little Leaf Agency will ensure successful growth in the UK market. Their expertise in the field of sexual wellness PR will undoubtedly help us reach our target audience. Together, I’m confident that we will empower individuals to prioritize sexual well-being and embrace pleasure.”

Under the guidance of Little Leaf Agency, überlube plans to implement a comprehensive PR campaign to enhance the visibility of its products to the UK market. This will include engaging with influencers, securing media coverage in top-tier publications, and organizing events and product demonstrations.

For more information on Little Leaf Agency visit littleleaf.agency or for more information on überlube, visit uberlube.com.