LOS ANGELES—Topco Sales was honored with eight nominations for this year’s StorErotica Awards.
The StorErotica Awards are scheduled for July 17, during the ANME Founders Show in Burbank, Calif.
This annual awards event honors only the best and most popular brands, products, and campaigns and Topco is nominated for Pleasure Products Company of the Year. This award is reserved for manufacturers of quality sex toys and intimate items that consumers trust, and Topco has spent this year breathing new life into the historic brand with tried-and-true products made to sell. With additional attention paid to fortifying business relationships and strengthening quality control, Topco has made a lasting impression among its industry peers this year.
Topco also was recognized for Lubricant Company of the Year and Body Care Line/Range of the Year, two categories that shine a spotlight on Topco’s U.S.-made lab responsible for creating some of the industry’s top-selling and fan-favorite cosmetics. Specifically calling out Climax Elite Cosmetics, the Body Care Line/Range of the Year nomination showcases the unique line of topicals for its eclectic and forward-thinking approach to intimate care.
New Product of the Year went to Lure Black Label, the latest all-gender pheromone-inspired fragrance line that introduces fun and sexy enhancement to any occasion in need of a little intimate chemistry. For Male Pleasure Product of the Year, Topco’s fast-selling Vulcan Warm series of squeezable CyberSkin strokers was named thanks to its remarkably lifelike feel enhanced with soothing warming lubricant. And Luxury Line/Range of the Year went to Climax Elite, a sex toy and massager line that combines body-safe silicone, luxe seamless shapes, sophisticated hues, and upscale packaging designed for strong sales.
For Marketing Campaign of the Year, Topco’s Average Joe stood out for its clever and friendly approach to presenting hyper-realistic dongs to shoppers across the country. Known for ultra-authentic shapes and “typical guy” identities, Average Joe’s PR and shelf-talker campaign introduced shoppers to the dildo of their dreams with a flirty fantasy to inspire the end-sale.
Most exciting for the established manufacturer was a highlight for Retailer Favorite of the Year, a new category that gives stores a chance to hand-pick a company that has been instrumental to their success this year. Less than a year after implementing industry veteran Autumn O’Bryan as COO, Topco has elevated itself back to top ranks with strong communication, consistency, dependability, and improved customer support—of which the industry clearly has taken note.
“It has been an honor having played a role in the uplifting of Topco as a manufacturer and industry pioneer, and receiving so many important nominations has made it worth the hard work,” O’Bryan said. “We have put special attention toward creating and perfecting product lines that deliver quality results not only along the supply chain but also to the end user. That has been a key part of the team’s strategy this year and we look forward to making even further strides this year. Thank you to StorErotica and everyone who voted for Topco this year—see you in July!”
Voting for the 2017 StorErotica Awards are open at StorEroticaAwards.com with ballots accepted until June 15.
To learn more about Topco’s catalog and on-site cosmetics capabilities, please email [email protected]. To view Topco’s full catalog, visit TopcoSales.com/
