LOS ANGELES—Topco Sales has swept this year’s StorErotica Awards with seven nominations, one in each key category of the event, scheduled July 16 during the ANME Founders Show in Burbank, Calif. The iconic manufacturer has been recognized for excellence in product development in the pleasure product and for-men categories and received special accolades for success in merchandising, marketing and product packaging. With additional noms for Retailer Favorite of the Year and Merchandiser of the Year, Topco Sales clearly hit the mark this year thanks to its special focus on customer relationships and retail support.
This annual awards event honors only the best and most popular brands, products and campaigns, and Topco Sales has taken top billing for Pleasure Products Company of the Year. This award is reserved for manufacturers of quality sex toys and intimate items that consumers trust, and Topco Sales has spent this year expanding the brand with tried-and-true products made to sell. With additional attention paid to fortifying business relationships and strengthening quality control, Topco Sales has made a lasting impression among its industry peers this year.
For Male Pleasure Product of the Year, Topco Sales’ innovative Vulcan CyberSkin H2O Shower Strokers were recognized for the one-of-a-kind water-activated material that turns super-slick with water—no lube required. These unique strokers provide an efficient solution for anyone tight on time (or tight on privacy) to enjoy self-pleasure discreetly and with essentially no mess to clean up afterward. Simply run water into the stroker’s orifice and start using; no lube, no messy cleanup. It's a convenient, lightweight and reusable stroker that’s accessible and affordable to the masses.
For Marketing Campaign of the Year, Topco Sales’ “Have We Met?” campaign provided retailers with a clever and targeted presentation of the manufacturer’s signature Average Joe dildo collection. Known for authentic shapes and sizes with each dildo representing a different fantasy man, Average Joe now comes with full-color two-sided posters, email blasts and postcards that highlight the line’s 12 top-selling styles—including Terrence the Lawyer, Brody the Surfer and Miguel the Bartender.
Most exciting for the manufacturer was its second consecutive nomination for Retailer Favorite of the Year, a category that gives stores a chance to hand-pick a company that has been instrumental to their success this year. More than a year ago, Topco Sales launched a unique campaign dedicated to customer support, relationship expansion and improved operations with COO Autumn O’Bryan at the helm. These nominations—plus recognition for O’Bryan as Executive of the Year—prove that Topco Sales has elevated itself back to top ranks with strong communication, consistency, dependability and improved customer service, and the industry clearly has taken note.
Topco Sales’ talented art department also was recognized for Product Packaging of the Year, while its sales and marketing team was nominated for Merchandiser of the Year.
“It is such a pleasure to see Topco Sales recognized in so many categories with so much focus put on our attention to marketing, merchandising and retail support,” O’Bryan said. “We have put special attention toward creating and perfecting product lines that deliver quality results, not only to the end user but also along the international supply chain. This has been a major focus for us and a key part of the team’s strategy, and we’d like to thank StorErotica and everyone who nominated Topco Sales and our products this year. We look forward to celebrating in July!”
Voting for the 2018 StorErotica Awards will open June 1 at StoreroticaAwards.com with ballots accepted until June 15.
To learn more about Topco’s catalog and on-site cosmetics capabilities, email [email protected].
To view Topco’s full catalog, visit TopcoSales.com.
