Tenga Flex Earns 2018 Red Dot Award

TOKYO—The Tenga Flex, designed and manufactured by Tenga Co. Ltd., has earned a 2018 Red Dot Award.

The panel of experts awards the internationally recognized seal of quality only to products that win them over with their high design quality. 

“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterized by outstanding functionality. This demonstrates that the designers have understood their clients and their needs,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. 

The Tenga Flex is a male pleasure item, incorporating pleats and spirals into the function and design. There are two variations: Silky White and Rocky Black. 

The key feature of the Tenga Flex is its unique spiralling sensations. The firm but Flexible spiral-ribbed case works in combination with the internal air pressure. Covering the hole at the end of the case after insertion creates an internal vacuum, resulting in an automatic spinning movement. 

The internal sleeve of the Flex is easily removed for simple washing, and inverting the cap creates a stand on which the sleeve can air dry. All stages of use from start to finish have been considered, to create a pleasant user experience. 

The Tenga Flex is not the first Red Dot for Tenga Co., Ltd, which has had several products receive the distinction, including several items from the Iroha brand, the Tenga SVR in 2017, and the Tenga 3D in 2012. The Tenga 3D series marked the first time an item designed for solo male masturbation was granted this distinction, cementing Tenga as pioneers in the elevation of pleasure product design. 

The Red Dot Award: Product Design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. True to the motto “In search of good design and innovation,” a jury comprising roughly 40 members assessed the products individually based on the original. The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference which the jurors then complement with their own expertise. 

A choice of three different distinctions are awarded: The Red Dot: Best of the Best is reserved for the best products in a category, while the Red Dot is the distinction for high design quality. An Honorable Mention is awarded for a particularly well-executed aspect of design work. 

For more, visit Tenga-Global.com.