BURBANK, Calif.—The Sexual Wellness Professionals Alliance (SWPA), the industry’s first formal trade organization and division of the Free Speech Coalition, successfully launched its membership program at ANME last month. As the venue for the group’s formal introduction, the bi-annual trade show allowed SWPA organizers the opportunity to meet with industry professionals in person for the first time.
Across the three-day event, committee chairs, FSC staff, and volunteers joined administrator Tamara Payton Bell in presenting the group’s core mission and answering questions. The SWPA booth, situated directly across from show registration, became a hub of activity as show attendees picked up information and submitted membership applications.
Bell reported, "This was a bigger success than we’d hoped for. I was able to visit nearly every booth at the show and I can tell you that the excitement was real. Whether folks had heard about our efforts or were just learning about them, the reactions were overwhelmingly positive."
Dedicated to serving the complex needs of individuals working within sexual wellness manufacturing, distribution, sales, and education, the SWPA has established a four-part mission: create a unified voice for sexual wellness industry professionals; improve collaborative, professional communication; offer education, mentorship opportunities, and shared resources; and financially support the FSC’s legal advocacy on behalf of sexual wellness businesses.
SWPA membership has an annual cost of just $120 and is open to all active industry professionals. During the group’s launch period, membership is being offered at a discounted rate of $100 for 12 months. This rate will be available through February by using code ANME at swpafsc.org.
Group organizers and volunteers will have a presence at several upcoming trade events, including the Altitude Intimates show in Las Vegas later this month. Interested professionals are encouraged to chat with anyone wearing a SWPA t-shirt or membership button to learn more.
Membership enrollment is open now. The SWPA website swpafsc.org is where industry professionals can find more information and join the group. Additionally, for inquiries, email SWPA administrator Bell at [email protected].
