POMPANO BEACH, Fla.—M.D. Science Lab, makers of the Swiss Navy brand of personal lubricants, has announced that its recently released new 4-in-1 Playful Flavors collection managed to set record sales for the company over the Valentine’s Day sales season.
Banking on the increasing popularity of multi-purpose products, and with consumers looking to explore new experiences while being mindful of their budgets, the 4-in-1 Playful Flavors collection manages to fulfill a couple of different needs in the current marketplace.
“Our customers are sharing their needs and we’re listening,” said Briana Watkins, vice president of sales and marketing for M.D. Science Lab. “I want to thank our entire Swiss Navy team for helping us set an incredible new record for Valentine’s Day sales. We knew our Playful Flavors would be successful, but we were all surprised by its considerable popularity.”
The 4-in-1 Playful Flavors were created both to inspire confidence in their end users as well as to inspire a feeling of comfort for them. In that vein, this Swiss Navy formula collection has the dual benefits of being American-made and featuring FDA-regulated formulations. However, the M.D. Science team took its development a step further with this collection by having a Fortune 500 food company create the realistic, sugar-free flavors.
“We know consumers have come to trust Swiss Navy for our delicious flavors that encourage playfulness and exploration,” said Watkins. “We also know that creating a product that offers four unique uses all in one formula was essential for meeting the needs of end users. So many people are being budget-conscious and also want more pleasure options at the same time. Our 4-in-1 Playful Flavors match what consumers are looking for.”
According to McKinsey & Company’s retail insight studies, multi-purpose products are experiencing a steady 30 percent growth annually. The 4-in-1 Playful Flavors products provide consumers with four ways to enjoy them: lubrication, massage, warming temperature play, and, of course, providing a delicious edible experience.
For more information on all the newest releases from Swiss Navy, contact a sales representative or see the latest Swiss Navy product range at SwissNavy.com.
