POMPANO BEACH, Fla.—M.D. Science Lab, the maker of the Swiss Navy brand, has released its "2023 Intimate Lubricant Trends Report" outlining the most popular insights into the lube marketplace for the upcoming year.
Said ACS, M.D. Science Lab’s vice president of sales and marketing Briana Watkins, "Every year we do extensive research to find opportunities that are influencing the global intimacy market. We know it’s important for us to understand what consumers will be seeking—and just as important, we need to be able to share this information with our retail partners to help them be better prepared for success."
While Swiss Navy’s trend research covered a multitude of topics, they’re specifically sharing three trends that were prevalent in their studies over and over again. These three areas covered forthcoming trends within the natural goods, luxury wellness, and intimate pleasure spaces, with more consumers poised to increase intimate pleasure as part of their 2023 healthcare routines.
Added Watkins, "Each year we focus on what consumers are demanding—everything from new ingredients to unique packaging—and concentrate on offering products that address those concerns. Since joining the M.D. Science Lab family several years ago I’ve found that being able to anticipate consumers’ needs has led to our most profitable releases. I created 'Desire by Swiss Navy' in response to the growth in the female sexual health industry, and four-in-one Playful Flavors were designed to capture sales by consumers looking for multi-use products—a space that grew by almost 66 percent in 2022."
This year’s Swiss Navy "2023 Intimate Lubricant Trends Report" is intended to help retailers plan their in-demand product purchases. The complete report can be found on Swiss Navy’s B2B Resource Center at b2bswissnavy.com.
For more information on all premium Swiss Navy products, contact a sales representative or visit swissnavy.com.
To learn more about becoming a Swiss Navy Certified Expert with free online certification, visit swissnavycertifiedexpert.com.
