POMPANO BEACH, Fla.—M.D. Science Lab, makers of the Swiss Navy brand, plans to celebrate the second annual International Lubricant Day on April 22 with its own social media campaign.
“Using lubricant can enhance sensations and can help make sexual activities more comfortable and pleasurable. There are research studies that back this up. But somehow there are still people out there who believe that using a personal lubricant is unnecessary or that its use is stigmatized. We’re hoping that sponsoring International Lube Day will allow people to see lubricants in a fresh, new light,” said Briana Watkins, ACS, M.D. Science Lab’s VP of sales and marketing.
International Lubricant Day is meant to engage consumers and encourage them to talk about lube, discuss their favorite types, and share their recommendations with their closest friends.
“Consumers trust their friends and we want them to also trust in the healthy aspects of personal lubricants. We suggest asking your closest friends for their lubricant recommendations. This one suggestion is incredibly important! Did you know that according to research, 85 percent of small businesses get customers through word of mouth?” said Watkins. “Word of mouth recommendations create trust.”
To help start conversations, Swiss Navy created a coloring page here.
“We encourage people to share their masterpiece on social media, tag us, and include #InternationalLubeDay. Let’s get these healthy conversations started!” said Watkins.
To visit Swiss Navy’s B2B Resource Center, go to www.b2bswissnavy.com.
For more information on all the newest products from Swiss Navy, contact [email protected] or visit swissnavy.com.
