Swiss Navy Announces Winner of Its Retail Display Contest

POMPANO BEACH, Fla.—Swiss Navy brand lube manufacturer M.D. Science Lab has announced the winner of its latest retailer contest. The contest, which began in mid-February, called on retailers everywhere to design their own Desire by Swiss Navy displays.

“Believe me when I say our decision was no easy task,” said Briana Watkins, M.D. Science’s vice president of sales and marketing. “Our entire team was overwhelmed by the talent in our industry. The display entries we received were gorgeous, classy and very well designed.”

The winning entry was cinched by the Adam & Eve retail store located in Palatka, Florida, and the grand prize, valued at over $200, will be presented to the store's retail staff.

“We’re excited and very pleased with our win,” said Melissa Lott, store owner. “We had a lot of fun with the Desire display and are happy to have won.”

Desire by Swiss Navy is the newest lube collection by M.D. Science Lab and was launched earlier this year. The female-developed product range has seen positive attention for its feminine, playful and sensual design—and its formulations created specifically for women’s bodies.

Desire by Swiss Navy is particularly on-point to celebrate International Women’s Day on March 8.

“We want to celebrate women’s achievements in all their forms, so it’s especially wonderful to have our new Desire by Swiss Navy female-centric collection available,” said Watkins.

To view the latest Swiss Navy product range, visit