Event Planning Firm Sugar Cookie Moves Into Apparel & Novelties

ONTARIO—What started as a swinger event planning company has branched out into the apparel and pleasure products market with retail outpost Sugar Cookie Online.

The brand's mission, according to promotional materials, is to promote "sex positivity and body positivity."

“It’s called positivity for a reason. It's not supposed to be serious. It’s supposed to be unapologetically bold and in your face,” Sugar Cookie CEO and founder Jason Dayal said.

As part of its mission, the site offers a “don’t like it, return it” policy. Explained Dayal, “The ultimate goal is to unlock a sense of confidence—to do so, our amazing customers need to be confident within us.” 

Sugar Cookie Online promises fast shipping, great customer service and a lighthearted, welcoming experience. To learn more, visit www.sugarcookieonline.com.