HUNTINGTON BEACH, Calif.—Sportsheets saw major success with the debut of their newest line, Em.Ex.Active Harness Wear at the recent ANME show.
“The response we received at ANME about Em.Ex. was overwhelmingly positive. So much so, that we’ve sold out of all our stock,” said Sportsheets President Julie Stewart.
In releasing their spin on underwear harnesses, their goal was to provide customers a long-wear product option, and it worked. Sportsheets completely sold out of their first run. Along with their newest release, they continue to shake up industry standards by implementing a ‘no digital retouching’ campaign on the Em.Ex. models. Retailers and distributors alike are buzzing about the new “No Digital Retouching” campaign.
Em.Ex. was the primary focus for the show. The luxurious matte packaging is perfect for store displays; with imagery that has a heavy product focus, sizing displayed right on the box, all while providing the best possible shopping experience. To prevent box damage while on display they’ve provided sturdy plastic hang tabs. The Silhouette cut harness offers a new twist for underwear harnesses, providing an open slit for easy access.
With two of the Em.Ex. models in the Sportsheets booth, buyers got a great visual on the quality and long-wear comfortability of each style.
“Seeing the product on someone shows off the fit and the function,” said John Turi, marketing director. “Our whole campaign surrounds being comfortable, and being your authentic self.”
For more, visit Sportsheets.com.
