DALLAS—Personal lubricant and adult products maker Sliquid has promoted Erik Vasquez and Kyleah Orwig to VP of Marketing and Creative Director, respectively.
“Erik and Ky are the team that has diligently been guiding our marketing efforts for the past year and a half,” says Dean Elliott, founder and CEO of Sliquid. “They make a great duo and can collaborate effectively to produce the interesting and distinctive content you associate with our brand. I am grateful to have them on team Sliquid and I’m excited to see what they accomplish in their new roles.”
Vasquez began his career with Sliquid in 2017 as a brand ambassador for the Sliquid LGBTQ-focused product range, RIDE BodyWorx. A year later, he was promoted to Marketing Director, for which he was nominated for two industry awards.
In the newly minted role of VP of Marketing, Vasquez is responsible for the results of the company’s overall marketing strategy. Under his direction, the marketing team will design comprehensive and cohesive marketing plans that set forth short-term and long-term goals, which include scaling brand awareness and visibility, leveraging existing and new revenue channels, implementing B2B sales support resources and partnerships, and targeting new and existing customers to offer a better, more engaging customer experience.
“I am honored to be promoted to VP of Marketing,” Vasquez said. “I have spent the last four years identifying, harnessing and executing the marketing strengths and capabilities of the Sliquid brand. I have a clear and solid vision for the brand’s future direction. I am proud to work for a leader in the pleasure products space, and I’m excited to play an integral role in ushering Sliquid into its 20th year in the marketplace.”
Orwig, a print and digital artist since her hiring in June of 2020, has been promoted to creative director. In her new role, she will oversee all creative decisions regarding Sliquid websites, social media platforms and sales and marketing collateral. With her varied creative abilities, which include illustration, video production and photography, she will play a key role in driving the brand’s overall aesthetic and visual representation.
“Extremely humble! That’s all I can really say,” Orwig said. “I am extremely excited for this opportunity to grow in the industry and to expand my creativity. I can’t wait to help Sliquid grow!”
To contact Vasquez, email him direct at [email protected], or call (214) 821-4400 ext. 203. He is also on social media @eriksonvasquez on Facebook, Instagram, Twitter and Linkedin.
Orwig can be reached directly at [email protected], or by telephone at (214) 821-4400 ext. 207.
Sliquid is online at Sliquid.com.
