THE NETHERLANDS—Shots parties have become legendary through the years, but—as the saying goes—all good things must come to an end.
Shots founder Oscar Heijnen announced the 15th annual Shots Party, which recently took place during the 4-Day Marches, will be the last.
“Let me be clear, we are only ending the Shots Party on Friday during the 4-Day Marches,” he said. “This year was an unbeatable success and as there will be no 16th Shots Party, all our guests that were present can now state that they witnessed the end of an era.”
Each year, the Shots Parties were a huge success. The “meet and greet,” as it used to be called, morphed into a full-blown VIP party with 125 guests on Thursday evening. Then on the Friday the company received more than 200 guests at the finish line of the 4-Day Marches. The Shots Sales weeks or, Shots In-House shows, were a tremendous success on two continents, where all previous sales records were broken.
“That’s why it might sound strange to announce that we are going to finish with the Shots Party in this format,” Heijnen said. “Don’t worry though; we won't be stopping our in-house shows and we certainly won’t stop partying because here at Shots we love to have a good time.”
There are many reasons for us to quit while they are ahead, Heijnen said. The location can no longer cater for the ever increasing guest list, the famous red suits and dresses are too warm for the time of year and “we literally cannot outdo ourselves anymore. We also don’t want to have to pick and choose who we can invite due to a limited guest number obligation.
“We are going back to the drawing board and we will come up with something new and exciting, trust me!” He added.
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