LOS ANGELES—Screaming O is close to setting a new sales record with the Charged Positive, a deep rumbly mega-vibe whose affordable price point and intense power has made it one of the strongest-performing products of the year.
With sales numbers steadily increasing month to month, Charged Positive will have sold more than 25,000 pieces by the end of June and is slated to take the No. 1 best-seller position by the end of this year.
“We built Positive’s motor from scratch to make a powerful rechargeable vibrator that was different from everything else on the market and in just a few months, it was clear we succeeded,” Screaming O Account Executive Conde Aumann said. “What has made it especially successful on the retail end is its $59.95 price point—with 20 functions, 90-minute run times, and a jumbo size that feels great in the hand and even better on the body. The Screaming O team is proud of what we accomplished with Charged Positive and possibly the best part has been the feedback we’ve received from dedicated retailers around the world.”
Charged Positive is equipped with the most powerful motor ever to come from Screaming O and rumbles with an intensity that rivals the market leaders. The mega-vibe’s custom-modified components—including hassle-free plug-in rechargeability—have given retailers and their shoppers a modern and affordable source of strong rumbly vibes for less than $60.
“We knew that Charged Positive was going to set a precedent within our region and I'm pleased to report that, after just a few months in stock, Positive is one of our best-selling mega-bullets,” said Craig Leete, national retail manager at Club X, one of Australia's largest adult retail chains. “The power-to-price-point ratio is unmatched by any other brand and Screaming O managed to pack the kind of rumbly power that is becoming the new must-have selling feature in the massager category. We've been able to maintain steady monthly sales numbers with Charged as a full line, but I'm happy to say that Positive is an absolute stand-out.”
“Bullets have always been a strong seller for us but the Positive almost stands in its own category; we’ve seen very few sex toys perform this well so soon after their debut and our customers appreciate that it’s priced so reasonably,” said Kathy Henry, owner of Xcite Lingerie in Chattanooga, Tenn. “Charged Positive is as powerful as the packaging promises and it merchandises well on its own or as part of a larger presentation, so we have fun with our displays. The power is that of a high-end vibe but the price keeps it accessible for almost everyone, and that’s probably what we and our shoppers appreciate that the most.”
Charged Positive rumbles for more than 90 minutes on a single charge and is waterproof, making it a universally useful sex toy for any time—and any place—the moment strikes. Built with an optional cradle for easy handling, Charged Positive is compact enough for travel but substantial enough to provide powerful stimulation on almost any part of the body. The vibe is made of lab-tested body-safe ABS with a soft PU coat and packaged with a USB charge cable, and as with all items in the Charged line, Positive comes with a two-year limited warranty and personalized customer service.
“Sales of Charged Positive continue to grow month over month and our customers are delighted with the popularity of the product,” Conde said. “They love being able to offer a more affordable, more-reliable rechargeable product from a brand their customers trust, and the numbers prove it. By the end of this month, we’ll have sold more than 25,000 units and Charged Positive is absolutely in the running to take the No. 1 spot on our Top 25 best-seller list.”
For more information about Charged Positive and the rest of the affordable rechargeable Charged line, contact Conde at [email protected].
