CYBERSPACE—Erika Lust, a sex-positive porn brand, is offering free porn subscriptions and a selected range of 90-minute scenes to show its support not just for the American soccer team, but for women’s sports in general.
The World Cup is a major event in women’s soccer, and the dominant U.S. team is currently in Australia. Women’s soccer is a huge business in the U.S., with a UEFA report estimating it at close to $700 million in annual commercial value. That’s a testament to the growing support for women’s sports. But for the players, so far from the States, the tournament can be an exhausting and lonely time.
As is standard practice during major international sporting tournaments, players are often told to cut out personal distractions to focus solely on their sporting performance, limiting time with their partners, a move which leaves many players full of pent-up sexual frustration.
To help relieve tension, and keep the U.S. team focused, Erika Lust is offering to provide free porn subscriptions for the U.S., the current world champions.
The unofficial partnership approach was made by founder and new porn pioneer, Erika Lust, who has directed and produced over 300 adult entertainment scenes, with a focus on the female gaze and using female directors. Lust will personally select 90-minute scenes for the team to enjoy and has personally written to the football associations in an open letter.
Should the offer be accepted, athletes will gain access to a number of Erika Lust platforms, including Lust Cinema, XConfessions, and ElseCinema.
Speaking about the sponsorship offer, Lust said, "The tournament’s official partners include gambling, fast food, soft drinks, logistics, and IT software businesses. Those aren’t particularly relevant or much use to players who are restricted to how much intimacy they can enjoy due to being away from partners or in desperate need of some self-love. As an adult entertainment brand that makes porn that puts female pleasure at the forefront, it makes perfect sense to offer a helping hand to players during the tournament. Porn and masturbation are well known for being a great way to release physical and emotional stress. With the weight of expectation placed on these teams, we want to show them our support by becoming the first unofficial porn sponsor. We hope that the respective football associations see the physical and psychological benefits that masturbation and porn can have on the players’ performance."
