LOS ANGELES—Rock Candy Toys has ramped up in-store retail programs in an effort to support brick and mortar stores with more in-depth product training and fun candy themed events.
Rock Candy is teaming up with retailers around the country, including Deja Vu Love Boutiques in Las Vegas and Bakersfield, to provide product education for consumer-driven couples events.
“With candy being such a big part of the every holiday, Rock Candy is a has been a welcome natural at store events nationwide,” said Casey Murphy, who is heading up the nationwide promotions for the company. “The stores and customers really respond to the fun candy theme at the events.”
The newest retail location that Rock Candy will be supporting is Exotic Video Superstore in Humble Texas. The annual Ladies Night event is expected to draw 250 women from the Houston area.
To kick off the holiday season, Rock Candy is directing its focus to bolstering its selection of dynamic merchandising pieces for any retail store environment. Merchandising kits include full-sized wall graphics, hanging signs, and the award-nominated Candy Shop point-of-purchase display.
“There is nothing more valuable to us than creating long lasting relationships with our retailers and distributors,” Rock Candy CEO David Joesph said. “We developed the Rock Candy line with our team with intention of creating an experience much like the Disneyland effect.
“The sugar on top of our efforts to create uniquely designed products is our unmatched approach to retail merchandising. We are thrilled to re-invent the retail atmosphere around the globe,” he added.
To request retailer support, email [email protected]. For more information on Rock Candy retail events, visit the Rock Candy Blog “Sweet Times”.
