INDIA—India-based adult retailer Besharam has been featured by India Today Magazine with a contribution by its co-founder and COO, Raj Armani, sharing data-driven insights from the sexual wellness and pleasure industry titled, "Riding High on Gadgets."
The article offers a comprehensive overview of the challenges and perceptions associated with working in the pleasure industry. Despite resistance in the form of "log kya kahenge" (what will people think) to being considered the enemy of Indian culture, Besharam has persevered and delivered happiness in the form of sex toys to Indian consumers.
In his article, Armani emphasizes the growing importance of technology in democratizing and making sex and pleasure accessible, stating that "these [sex] toys can transform sexual pleasure with the switch of a button and some imagination."
He also highlights the various ways in which technology has transformed sexual pleasure by stimulating different erogenous zones, speeding up the climax, and delivering new and previously unfathomable sensations.
Armani delves into the growing demand for a wide range of sex gadgets citing findings from the India Today survey that found 36 percent of respondents say that sex gadgets could replace physical intimacy with a real person. He also explores the growing popularity of trends like the "nofap" challenge and the lack of support for these trends in research on promoting a healthier sex life.
"Riding High on Gadgets" is an ideal read for anyone interested in understanding the current state of the pleasure industry through data-driven insights from the minds of Indian consumers. Armani's expertise and insights provide a unique perspective supplemented by inputs from renowned experts in the field of sexual and reproductive health.
Read the full article "Riding High on Gadgets" here.
