NASHVILLE, Tenn.—Premium personal lubricant manufacturer pjur debuted at this year's Stimulate, a USA-based sexual wellness show, on Aug. 5 and 6, where it unveiled its new label design and showcased two brand-new products, pjur Woman Lust and pjur Woman Lust Intense.
The show was a major step forward for the company in its efforts to venture into new markets and connect with new target groups.
pjur’s new brand refresh highlighted the following:
• Modern, clear, clean look easily recognizable on the shelves.
• High-quality presentation to win over new customers.
• Clear, easy-to-understand, and visible at a glance product information.
• Straightforward, customer-focused advice.
Show attendees also tried pjur Woman Lust and pjur Woman Lust Intense at pjur’s own test station. The intense tingling sensations won over retailers, vendors, and representatives from across the sexual wellness sector, with one tester commenting, "It fizzes like champagne!"
Said Stephanie Ingram, pjur marketing manager B2B Americas, "Stimulate was a great event that offers unique opportunities for networking and collaborating with retailers, medical professionals, and educators. We’re looking forward to building relationships with those we connected with at the event so that we can appeal to a wider audience."
For more information and an overview of pjur’s products, visit pjur.com.
