QUEENSLAND, Australia—Pjur reps have returned from a successful showing at AdultEx, where the manufacturere took home the award for Best Lubricant Range.
The company also took the occasion as a chance to launch the Sexy Six, six new innovative products. Made up of five new lubricants and a spray, the Sexy Six were met with extraordinary interest from attendees.
There are two water-based anal lubricants, pjur Backdoor Comfort Glide and pjur analyse me! comfort glide; two innovative double-effect glides, pjur espresso with stimulating caffeine and pjur Cool with refreshing menthol; the soothing pjur After Shave Spray; and the neutral lubricant pjur Woman Nude that is free of preservatives, parabens, and glycerin.
“The feedback was overwhelming,” said Alexander Giebel, CEO and founder of pjur group who had been at AdultEx together with pjur’s sales manager Katrin Kühnrich. “The products appeal to new target audiences, but they also represent perfect additions to the established pjur top-sellers. And that’s why the trade loves our Sexy Six so much.“
The AdultEx trade show is an annual event organized by pjur’s partner Calvista. The Australian company invites its best retail partners to AdultEx so they can get the latest information directly from the producers, at various stands and via several presentations.
The new products from pjur were introduced in a brand new form of presentation. The premium lubricant producer used a highly innovative software to make the whole presentation come alive, sweeping the audience off their feet: There was lots of applause for the new product videos for pjur Woman Nude, pjur espresso, and pjur Cool that were all incorporated in the presentation.
pjur’s product information videos have not only been produced for presentation purposes such as this, but also as a tool for the customers of every store or online shop. They convey the basic product qualities and show the target audience in emotional situations everybody can relate to. All the clips are made available to the trade upon the placement of an order.
Another highlight of the trade show was the award bestowed upon the pjur med line. The lubricants of this line are based on natural and nature-identical ingredients, and they won the AdultEx award for the best lubricant range.
“We are very proud to have received this award,” said Giebel. “Because it shows that our extensive research in the field of naturalness and sustainability pays off. Today, more and more customers want natural products, also when it comes to erotic products. Our pjur med line caters to this demand, so we are very happy to receive this kind of recognition.”
For more information on the new pjur products, go to pjur.com/presse.
