LUXEMBOURG—The pjur Group has just completed its first online pjur Digital Days event, which took place Oct. 14-16. The premiere of pjur's online conference went off without a hitch, according to the company. More than 300 pjur customers and visitors from more than 42 countries took the opportunity to network with each other and the company online, and the pjur sales team created an interactive video to say "thank you" to its customers. The company is also now displaying some impressions from the digital trade show on the event's page and will continue to keep the customer videos available on its virtual world map.
"We are delighted that the new Digital Days format was so well received by our customers. Our interesting program of events included expert talks, customer videos and much more content, creating an unparalleled offering for customers. We also completed over 70 customer appointments, which is a great number and comparable with the meetings that we would have had at eroFame," explained Alexander Giebel, CEO and Founder of pjur.
A survey carried out by the company after the event revealed that 93 percent of participants would recommend the event. Three out of four visitors (74 percent) said that they would definitely attend pjur Digital Days next year. The top three countries in terms of participant numbers were Germany, Russia and the US. The most popular video was the pjur tour, an interactive guide through pjur's headquarters. The video is still available on the event page.
"The positive feedback from participants shows that our efforts and investment in the new concept has paid off. In the current situation, we have had to be flexible and ready to implement new ideas in a short space of time. We certainly managed to do this with pjur Digital Days," assessed Michael Bart, Head of Global Marketing & Online Marketing.
Like the trade show, the virtual eroFame booth was a focal point for customer meetings and talks with partners and other interested visitors. Also, the expert talks recorded ahead of the event by pjur also proved popular with participants at the first Digital Days. The talks covered a range of topics from online sales and sales tips to quality (management) at pjur.
The traditional competition at the pjur booth proved to be a favorite with many customers and the company continued the tradition on the event's final day. The winners were chosen in a live video and the prizes—two iPads—are on their way to lucky winners in Dubai and the US.
The "thank you" video from the pjur team may be found here.
Those interested may find out more about pjur at pjurlove.com.
