WASSERBILLIG, Luxembourg—Pjur has announced the first products of its brand revamp, a range named INFINITY, comprised of premium personal lubricants that offer silicone-based and water-based formulas.
The new lubricants are packed in minimalist glass bottles with pump dispensers with a pastel colorway. The two different variants are offered in 50 ml sizes:
• The silicone-based formula provides lasting lubrication and is free from preservatives. It is ideal for intercourse and massages.
• The water-based formula gives users an extra dose of sensation and opportunities to discover something new. This one is ideal for use with sex toys.
“pjur INFINITY is the result of 27 years of experience. This new product range will enable us to speak to new customers who are discerning and look for high-quality products. The new product range conveys the philosophy of the brand. It represents our values and wants everyone to be able to live their sexuality to the fullest,” says Alexander Giebel, CEO and founder of the pjur group.
According to company materials, "pjur INFINITY aims to help people rediscover their own desire, experience the countless opportunities offered by their sexuality, expand their own boundaries and discover a limitless form of sexuality … anything is possible with the new product range from pjur."
The new product range is currently being presented at eroFame. Find out more about pjur and pjur INFINITY at www.pjur.com.
