WASSERBILLIG, Luxembourg — Pjur on Thursday announced that as part of its brand refresh that it is introducing new colors and images that the company is using to reposition itself after 27 years.
The brand doesn’t just have a new logo, new claim, and more defined vision and mission. The colors and images that pjur will use to shape its designs and communication in the future have also changed. Pjur has chosen a completely new color palette, in addition to placing greater emphasis on shapes and using images that represent a lights on/lights off perspective.
The new pjur color palette combines "radiant colors with limitless color gradients." This includes a soft white, an intimate black and pjur yellow. The pjur color gradient runs through six different colors that cover all types of love, cultures and emotions. They are all at the same saturation level "to forge a sense of belonging to each other," the company said.
"The new fluid shapes visualize the curiosity and enthusiasm for the magic sparked by pjur personal lubricant," the company explained. "The color gradients themselves stand for diversity and openness. The shapes can all be adapted from a circle, like a soap bubble. In terms of its iconography, the soap bubble stands for fascination, lightness and unlimited dreams."
The company continued, "pjur stands for respect, so pjur switches the light on, demonstrating that no one needs to hide their sexual desires and preferences. That is why pjur visualizes authentic and natural sexuality with the lights on image world in photos from real life of positive people with a natural look, in natural situations with natural lighting. Light, indirect and soft light meets intimate and emotional moments.
"pjur turns the light off to show the mysterious and delightful side of pjur, with intimate situations and body parts photographed in high contrast."
Check out the brand’s new look at pjur.com.
