WASSERBILLIG, Luxembourg—pjur Infinity has been named “Lubricant of the Year” for 2023 by SIGN Magazine.
The product, known for its unique look, luxurious glass bottle, and sleek, modern label design, is part of pjur's line that is "exclusively targeting the premium segment and designed to appeal to discerning customers," the company said.
“With this award, pjur has once again confirmed its role as a pioneer in lubricant products on the worldwide adult market,” the company said in its announcement. “Success beyond the adult market In 2022, the launch of pjur Infinity marked the start of Pjur’s extensive brand refresh. The new, contemporary look sets a new standard for premium lubricants in both the adult and mainstream market.”
Today, pjur Infinity has moved beyond the adult market to establish itself within the mainstream market as well. The lubricant, with its silicone-based and water-based formulas, has also received praise from specialist retailers.
In addition, pjur aims to provide retailers and customers with safe, MDR-certified products as it is also continually exploring product solutions for its customers.
For more information, visit pjur.com or follow the brand on Instagram, Facebook, and YouTube.
