WASSERBILLIG, Luxembourg—The pjur Group continues its mission of “gives you more” with its latest endeavor, an advertising partnership with some of the best known mainstream magazines in the world.
Company reps announced pjur will use advertising in these magazines to promote pjur Original, pjur Med After Shave Spray and pjur Back Door Relaxing Anal Glide.
"Retailers should expect to see an increase in demand, especially for the original, Back Door and After Shave Spray products we are promoting,” said Alexander Giebel, CEO and founder of the pjur Group.
The next four issues of Playboy Germany will feature ads and editorial content on pjur Original, one of the most popular silicone personal lubricants in the world. Men's magazine GQ already contains full-page ads featuring the pjur Group's best-seller plus an online advertorial providing information on different sex positions and a recommendation for pjur Original. Myself, Jolie.de and Desired.de all contain ads, and advertorials for pjur Med After Shave and Back Door Relaxing Anal Glide will appear in upcoming issues of all Schwulissimo magazines printed in Germany, reaching an audience of more than 120,000.
pjur is also planning to publish major advertorials and banners on Cosmopolitan.de and Gay.de.
The print and online ad campaigns in Germany alone will reach more than 7.5 million people in the direct target group. In addition to this, pjur will be taking part in the Glamour Clubbing Event in Hamburg, Munich and Frankfurt in autumn and also raising brand awareness by sending a host of products and goodies to editors, influencers, bloggers and journalists.
Find out more about pjur and the “gives you more” campaign at pjurLove.com.
