pjur Group Acquires U.S. Distributor

WASSERBILLIG, Luxembourg—Reps for the European-based pjur Group announced the company will directly manage activities in North America, effective immediately.

Client services and workflows in the territory will remain unchanged. The only personnel change will be the buyout of the previous owners of the U.S. distribution, Richie Harris and Jack Palmquist.

“We were very proud to have been part of the global pjur team for so many years,” Harris said. “pjur is a premium brand and a great success around the world. We are happy to see the pjur group take over and expand its U.S. presence. This will have a great impact on the market and you can be sure that we will give pjur our loyal support whenever needed. The buy-out will give us more time to focus on our Lucom and Rock Solid activities.”

This move will provide pjur customers in the US with even more direct support from the brand.

“pjur is seen as a premium brand the world over and we are committed to further expanding our reach through a uniform brand concept and global campaigns that closely align with our corporate identity. Our commitment has enabled us to significantly raise brand awareness in recent years. Now, we want to share our global brand vision and increase awareness in the US, just as we have done in the rest of the world,” said Alexander Giebel, CEO and founder of the pjur Group.

U.S. dealers will continue to receive direct support on site from pjur through their trusted contact partners John Marinello (sales), Joe Powell (marketing) and Grace Sanchez (operations). pjur will also launch a number of major campaigns from its head office to promote the brand in the U.S.

One of the first projects will involve the launch of the "pjur—gives you more" campaign, which has already been a success in other parts of the world. This will include advertising campaigns with the world's largest B2C magazines such as Playboy, GQ, Cosmopolitan and Glamour as well as B2B advertising, PR activities, social media campaigns and events, PoS material and product training sessions, all of which are aimed at raising brand awareness further.

“We look forward to working directly with our customers in the U.S. and increasing our activities in the country while at the same time expanding our U.S. offices. We would like to say a big thank you to Richie and Jack for the many years of outstanding collaboration and partnership,” Giebel said.

pjur in the U.S. will now more directly benefit from the support of more than 30 pjur group employees in the sales, marketing, quality management, PR, customer service, procurement and accounting departments.

For more, visit pjur.com.