WASSERBILLIG, Luxembourg—Following the acquisition of its North American distributor, the pjur group exhibited for the first time under new management at the ANME Founders Show.
Customers were impressed by the new (for them) appearance of the stand, which looked resplendent in pjur's trademark CI and the colours of the product ranges on display, the company reported.
"We were congratulated by many people on our decision to take over the US market, and our customers are delighted that they can now work directly with the brand," explained Alexander Giebel, CEO and founder of pjur.
Both he and COO Ralph Ehses were in Los Angeles to attend the event with US Sales Manager John Marinello, Marketing Manager Joe Powell and Grace Sanchez (back office). The dealers praised the company’s successful, uniform brand image and the modern, unmistakable look of the stand.
In addition to showcasing the global PR and marketing campaign "pjur gives you more," which the company is using to advertise its products via a number of channels including the world's largest B2B and B2C magazines, the new pjur SPA range was the highlight of the show. "The pjur SPA products were so well received by customers that we had already far exceeded our sales predictions for the entire trade show by the end of the first day," enthused John Marinello.
The five massage lotions do not contain oil or fat and are the first scented products to be made by the pjur group. The range comprises the products Strawberry Summer, Vanilla Seduction, Cherry Dream, Melon Breeze and Neutral. pjur SPA is the only clear massage lotion that feels like a massage oil but does not contain any oil at all. As such, it eliminates all the drawbacks of conventional massage oils such as leaving behind stains and residue. The skin can continue to breathe during the massage and is also nurtured by vitamin E and jojoba.
"We are delighted by the great feedback from US customers and the successful show. Thank you to everyone who took part," added Giebel. The products are available now in the US and can be ordered through Marinello.
You can find out more about pjur and the "gives you more" campaign at pjurlove.com.
