HANOVER, Germany—At this year’s eroFame, pjur received the EAN Erotix award for "Lubricant Brand of the Year," for taking its brand in a completely new visual direction, but also in recognition of its implementation of the MDR.
pjur focused on customer safety and recognized the importance of the MDR early on and is now one of the few MDR-certified personal lubricant manufacturers on the market.
pjur’s brand refresh has successfully taken the design of product labels to a new level while retaining the familiar brand identity. This ensures products are still recognizable while offering opportunities for attractive product displays and a host of selling opportunities.
Following the classification of personal lubricants as Class IIb medical devices, retailers also have the security of knowing the products are compliant with the law.
More background information and an overview of pjur’s products are available at pjur.com.
