WASSERBILLIG, Luxembourg—The pjur group received three awards during the recent eroFame Show in Germany: the EAN Erotix Awards for Best Female Product, Best PoS Activities and Best New Product Line.
The awards were given to the premium lubricant manufacturer for its innovative products and wealth of materials to support sales. pjur received the Best PoS Activities award for the third year in a row. It honors the various, versatile, attention-getting marketing measures that pjur provides to retailers free of charge.
“We are proud and very pleased to receive these awards. They are the reward for the work that we put into developing our products and PoS materials each and every day,” said Alexander Giebel, founder and CEO of the pjur group. “Time and again, we hear from our customers, confirming that our new ideas are right in step with the times. It’s even nicer to receive these official awards for this now, of course.”
Just in time for the eroFame event, pjur also kicked off its international anniversary campaign to celebrate 20 years—Go for Gold, which is scheduled to start in 2015. Starting on Jan. 1, gold bars will be raffled off every two weeks in three markets: the U.S., Europe and Australia. pjur plans to support the campaign with global online and PR activities and to equip retailers with relevant POS materials free of charge.
For more info on the campaign, visit http://www.pjur.com/go-for-gold/b2b.
For more information on pjur, visit www.pjur.com.
