WASSERBILLIG, Luxemburg—pjur Group has announced the opening of pjur Group Australia Pty Ltd., a dedicated customer service and training center for pjur’s retail customers and consumers.
pjur Group Australia will provide Australia’s first dedicated office for a lubricant company, focusing on product training, introducing new products, developing marketing and promotional concepts, and being the direct local contact for pjur. Targeted marketing, advertising and PR campaigns will further strengthen the pjur brand in B2B and B2C channels and drive sales for all involved.
“The Australasian market is one of pjur’s most important overseas markets. Over the years we have already experienced many great cooperations and have always worked well with our Australian and New Zealand customers. We believe we can deepen this with our own local service centre, adding great value to our customers,” said Alexander Giebel, founder and CEO at pjur group.
Whether it’s regarding instore promotions, product questions, suggestions or support with presenting pjur products – a local partner provides Australian and New Zealand customers with a quick communication channel without any time zone difference. In addition, pjur group Australia will consist of experienced adult industry experts, knowledgeable in the local market and its culture, whilst staying in constant contact with the pjur group headquarters in Luxembourg. This allows for more effective work and consistent communication for the pjur brand on an international and domestic level.
Rob Godwin, the new managing director of pjur Australia said: “It is an honor to be working with pjur again. This is Australia’s No1 performance lubricant and together with our office team and National Brand Ambassador Margaret Saunders, we are excited to have the opportunity of building this great brand across all of the sales channels.”
pjur group Australia will not be acting as distributor but instead as a service partner for distributors and retailers and handle all matters and questions related to the pjur brand, support business in the marketing of pjur products, and training for all staff. Retailers will continue receiving its products from the familiar wholesalers.
Another focus will be working on the B2C sector: customers can call the company call center with questions about the brand and its products. The new Australian website www.pjur.com.au will further serve as a main contact point.
“We will also highlight the pjur ranges with various social media and marketing cooperations, gaining many new customers. We can then guide them to the respective stores in Australia with the website’s store locator. pjur group Australia is also a personal, local contact for consumers, offering comprehensive service not yet seen on the marketplace,” Giebel said.
All pjur business customers can therefore look forward to a partnership with pjur Australia that will deliver increased brand awareness, greater customer service and training, and ultimately a boost in sales.
For more information, visit pjur.com.
