WASSERBILLIG, Luxembourg—pjur representatives have returned from a successful showing at eroFame, where the manufacturer was on hand as a member of the advisory council with and a 150 square-meter display where officials showed off the products and served ice cream and espresso.
New POS materials, such as the Sexy Six sachets, as well as table displays and brand new counter display cardboards attracted numerous visitors to the stand.
“We were able to best the excellent results of recent years yet again this time around,” explained Alexander Giebel, CEO and founder of the pjur group. “Our new products, the Sexy Six, were received enthusiastically by the visitors to eroFame and the new marketing materials were a big hit too.”
In addition to the hundreds of dealers, the stand drew various journalists, including the Hanover TV channel H1.
Furthermore, pjur was also present at the legendary eroFame October festival, and not just in person: Yellow serviettes and pjur beer coasters adorned the tables of the festival hall. More than 1,400 exhibitors and professional visitors enjoyed themselves until the wee hours.
To top it all off, the pjur group managed to carry home three EAN Erotix Awards. The Sexy Six were singled out as Best New Product Line in the consumables category, the innovative marketing materials were designated as Best POS Activities for the second year running, and pjur was named Brand of the Year.
“eroFame 2013 was a smashing triumph for pjur. Our sales staff had many fruitful talks for new possibilities for cooperation, we got valuable feedback on our products and marketing materials, and booked record orders for our offers at the fair once again. Moreover, several hundred visitors took part in our traditional iPad raffle,” Giebel said. “eroFame has emerged as the international B2B trade fair and registered further growth this year. We are already looking forward to the next edition in 2014.”
For more information about pjur, visit pjur.com.
