pjur Attends Luleå Pride, West Pride in Sweden

WASSERBILLIG, Luxemburg—pjur, makers of high quality lubricants and other body care products, recently participated in two of the largest Pride events in Sweden.

At the Luleå Pride, also called North Pride, visitors were given postcards with pjur Back Door Relaxing Anal Glide samples and condoms on them. At the West Pride in Goetheborg, products particularly popular in the gay scene were also distributed to more than 20,000 participants.

Niklas Dahlqvist, project manager of the NAE Group that represented pjur at these events, is enthusiastic: “This was the first official pre-launch of our new web shop www.gay.se. Since our main target group is gay men, pjur was my first choice of brand to work with. Because of the quality and range pjur offers, I believe that it fits perfectly with the concept of gay.se. Samples and condoms from pjur were very much appreciated by everyone and all of them were handed out in record time. Everything was a big success!"

Stefan Daniel, sales manager at pjur, is also more than satisfied: "Especially at such large-scale events it is very important to have a good concept. Once again we were able to do this with pjur and the NAE group. A big thank-you to the team from Sweden!“

For more information on pjur Back Door Relaxing Anal Glide, visit http://www.pjur.com/en/products/anal-play/product/details/pjur-back-door-relaxing-anal-glide.html.