PHOENIX—PHS International has expanded its Be the Gift campaign, a holiday-inspired promotional plan that supports sales of its award-winning Bijoux de Nip clamp and pasties collection.
“Bijoux de Nip artfully fulfills the growing demand for jewelry-inspired nipple clamps and pasties that combine personal style with sensation play, which makes it such a perfect gift for a special someone—or to indulge yourself!” PHS International General Manager Michael Merrill said. “Bijoux de Nip’s aesthetic pays attention to current trends while also providing designs and color schemes that include classic styles, as well as more avant-garde offerings. Masculine, feminine, androgynous, or none of the above—Bijoux de Nip products are made to be inclusive and cater to consumers who match their personal style with their intimate inclinations.”
Sales have soared since its initial introduction with big-name retailers around the world taking advantage of this clever consumer-focused program, and PHS International wants to make sure customers take advantage of this sales-boosting display solution in time for the last-minute gift-getting season.
With retailers including Lion’s Den, Good Vibrations, and Australia’s SexyLand leading the charge, the Be the Gift campaign highlights the ways consumers can use Bijoux de Nip adornments to beautifully accent lingerie and jewelry pieces. Full-color banners, promotional items, and display graphics empower shoppers to see how Bijoux de Nip can inspire an especially intimate gift—one that keeps on giving—this holiday season.
“As the holidays approach fast, we want to make sure customers sign on before materials sell out,” Merrill said. “We are so proud of the final product and excited to officially ship our new Bijoux de Nip display fully stocked with our best-sellers.”
PHS International is known for its merchandising and display options and the Be the Gift campaign affords retailers the opportunity to showcase both sides of the Bijoux de Nip line—feathered and beaded nipple clamps and delicate pasties—in one eye-catching display. Providing a luxurious look at an affordable price point, Bijoux de Nip accessories appeal to anyone looking to personalize their appearance while incorporating a fun, yet elegant burlesque sense into their romantic routines.
The Be the Gift campaign features engaging promotional materials, including video support for in-store monitors, a ceiling mobile, as well as signs and posters that can be customized according to customers’ needs. The Be the Gift planogram includes one mannequin form with sample product, a header sign or choice of posters, and 27 pegs of product showcasing 100 total units.
To view the campaign in full color with more details, click here.
To sign up for the Be the Gift campaign or learn more about Bijoux de Nip, contact your preferred distributor or email [email protected]. For more information about PHS International, visit PHSWholesale.com.
