Perfect Fit Brand's Buck-Off Earns 2017 ‘O’ Award for Outstanding Innovation

LAS VEGAS—Florida-based men’s sexual health products company Perfect Fit Brand took home the 2017 "O" Award for its newest offering, Buck-Off, for Outstanding Innovation.

“We are honored to receive such overwhelming recognition for the work we’ve done in the last year,” says Perfect Fit Brand CEO Steve Callow. “We’re excited about building on the success of our transgender market breakout product, the Buck-Off; tapping into the needs of this underserved community certainly required innovation, nuance, and compassion. We’re happy to have delivered all three of these qualities with the Buck-Off, and look forward to expanding on the line. Being an innovation company, to meet the needs of all our markets and to introduce groundbreaking products, is what we strive for; to have our work recognized by our peers is proof we’re doing things the right way and making the right strides to stay in the forefront of this industry. Thank you, AVN!”

Buck-Off is the world’s first pleasure product specifically geared for the FTM trans market, and a collaboration with adult entertainment icon and LGBTQ/human rights activist Buck Angel.

Now in its eighth year, the “O” Awards honor the best products and collections from leading and cutting-edge manufacturers. The ceremony for the 2017 “O” Awards took place Thursday, Jan. 19, during the AVN Novelty Expo in Las Vegas.

“I believe sex is a big part of the transition process—finding and exploring your new body can be challenging,” Angel said when the product was first introduced. “This is something I have been working on for years, and Steve [Callow] saw this as an important product, not only for the pleasure products world, but also because it acknowledges that transmen are valued enough to have their own adult toy. This is everything I have fought for since coming into the adult entertainment world 15 years ago.”

Fans and direct-sale customers may place their orders for Buck-Off at Perfect Fit Retailers and distributors may contact the Perfect Fit Brand team to place their Buck-Off orders, as well as from the entire PFB line; to inquire, contact [email protected].