LONDON—Sustainable sex toy brand Love Not War recently partnered with international advertising agency DUDE:London "Break Up With Your Showerhead" campaign for World Environment Day.
Love Not War is urging customers to break up with their showerheads after it emerged that millions of liters of water every year are wasted through masturbation in the shower.
According to research, 22.9 percent of women admit to masturbating with their showerheads. While it’s clearly a popular location for self-love, it also leads to the estimated waste of around 121 Olympic-sized swimming pools’ worth of water each year.
Love Not War is known for its first range of luxury, eco-friendly sex toys out of recycled aluminum cans. Love Not War is offering 20 percent off its sex toys through a series of campaign videos.
To watch the advertisement in full, go here.
Love Not War CEO and co-founder Will Ranscombe said, "When it comes to sex, we know that wetter is better. It’s better for us anyway, but perhaps not when it comes to our planet. Our primary focus is on pleasure—but orgasms shouldn’t cost the Earth. We want to encourage people to 'Break Up With Your Showerhead,' and switch to more sustainable options for self-love. Green practices have always been right at the very core of Love Not War’s business model, with everything we do viewed through the lens of sustainability. The Break Up campaign is no different. We’re keen for people to know that by making the decision to 'break up' with their shower heads and switch to a Love Not War toy, they can save water and ultimately reduce their environmental impact, all while enjoying an orgasm. Save the planet, one orgasm at a time!"
Vic D’Andrea, creative at DUDE:London added, "What can I say other than this: it's brought us all real pleasure to work on this. This is the sort of project DUDE is all about, a great message, a great product, and a great chance to really let loose and have fun… all for a great cause. We're so proud to have created something that stands out from the usual sex toy advertising, but that really highlights Love Not War's environmental ethos."
The campaign videos were directed by award-winning Argentinian director, Miguel Usandivaras, who previously worked as the creative director for PlayStation, Coca-Cola, and more. Also, Love Not War has received the support of a number of high-profile influencers to spread the message, including Charlotte Lunn, Shaye Matthews, Hannah Whitton, and more.
Visit Love Not War for more information.
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