FERNDALE, Mich.—Nalpac took home the StorErotica Award for Marketing Campaign of the Year for Dicks with Don.
“This has been such a whirlwind of a year for us! To get recognized for all our handwork is such a great reward. I’m so grateful to all our vendors that supported this web series and took a chance on my crazy ideas. There is so much more to come!” said Amy Lazzara, Nalpac’s creative director.
First introduced in November of last year, Dicks with Don has created buzz along with a growing fan base and has had thousands of views online. The original web series features senior Nalpac buyer, Don Zerilli with his 16 years of industry experience, breaking down the top items retailers and consumers need to buy and what they should stay away from.
Dicks with Don is developed and produced by Nalpac’s creative director Amy Lazzara who has made this project come to life. The Dicks with Don web series has features Nasstoys in webisode one, Doc Johnson in webisode two and just released webisode three featuring Blush Novelties. Dicks with Don provides product knowledge and education in a less academic approach with the focus more about fun, enhancing pleasure, and getting some laughs.
“It is an honor to be recognized by your peers. The show is a lot of work but one of the funniest things I have ever done. I would like to personally thank Amy for all the behind scene work she does; I am just the pretty face in front of the camera. I also need to thank Steve and Andy for getting behind what I would call a somewhat unconventional approach to product marketing,” Zerilli said.
For more, visit Nalpac.com.
