FERNDALE, Mich.—Adult distributor Nalpac and System JO Preferred Partner have announced a new System JO focused educational blog series with the first installment "Silicone Lubricant & Water-Based Lubricant" now available on the Nalpac blog.
Nalpac and System JO have teamed up to educate retailers on the facts surrounding lubricants and offer fun and easy ways to increase the volume of JO sales in their stores. Using data from a comprehensive consumer survey done for the podcast “Sex With Emily” during her “Dream Lube Survey” Nalpac has put together a series of blog posts with eye-catching infographics. Each post will focus on a different topic and give retailers hard facts along with tips for selling and upselling different System JO products.
In the first installment "Silicone Lubricant & Water-Based Lubricant," it’s revealed that 61% of responding lube users purchased water-based lubricants vs. just 18% of buyers preferred silicone based products. This blog installment gives tips for selling each type of lubricant along with the pro’s of each and how to increases the volume of silicone lubricant sales to the right customers.
“We are excited to get this information out to our customers in an interesting and unique way,” said Amy Lazzara, Nalpac creative director. “There was a lot of really great information that 'Sex With Emily' gathered during their survey, and we will be incorporating it all into this System JO Educational Blog Series, to be sure our customers are getting accurate and concise date about their target demographics.”
The first post in the series titled ‘Silicone Lubricant & Water-Based Lubricant’ can be found here on the Nalpac blog.
"We love using Nalpac’s platform to share these statistics and sales tips," says Brian Woolard, System JO’s national sales director. “We look forward to releasing more great info to their customers—and seeing the results!"
As a System JO Preferred Partner, Nalpac stocks the full-line of System JO products including everything retailers need to display and merchandise System JO in their stores along with all educational and marketing materials. Nalpac also exclusively offers their customers a three-tier JO spinning rack that holds 62, 1oz bottles. Nalpac customers who would like to get a JO spinning rack for their store can contact their Nalpac sales rep or email [email protected].
To sign up for the Nalpac email newsletter and take advantage of great savings, special promotions, and see newest products, visit the redesigned Nalpac blog at nalpac.us.
Nalpac offers over 20,000 items to retailers at wholesale price. For more information on Nalpac, visit the company website nalpac.com and follow them through social media for daily updates on Twitter @NalpacWholesale, on Facebook @Nalpac and on Instagram @Nalpac.
