Mystim Booth at ANME Proves To Be A Buyer Magnet

BUBANK, Calif. —Sex toy producer Mystim has a motto—“To come in ecstasy through electrifying impulses"—and true to that sentiment, the new Mystim booth at the recent summer ANME Founders Show in Burbank, which ran from July 15 – 17, was a strong attraction for many trade visitors. A wide range of e-stim toys and massage candles attracted the attention of wholesalers and retailers. This year's highlight was the E-Stim masturbator Opus E, a full-sized stroker that combines realistic feelings and intensive electrostimulation.

"The Opus E is interesting for men who would like to try a masturbator with that certain extra," teased Christoph Hofmann, CEO and founder of Mystim.

A well-thought-out product that received positive feedback from the trade audience, the response to the Opus E and its features was consistently outstanding. The new, well-designed e-stim masturbator Opus E captivated booth visitors with its innovation: combining a masturbator and e-stim in a completely new way.

"Intense electrical conductive strips inside the sleeve send electrical impulses from the root to the tip of the penis,", explained Lulu Shwartzer, Mystim’s Sales Manager. "With our Cluster Buster and Sultry Sub Black Editions, you can use the Opus E wirelessly."

Opus E offers three optical and functional sleeve variants: Vaginal, anal and donut-shaped.

"All three models are hidden in a stylish deep matte-black case with crystalline texture, which makes the new Mystim toys not only high-quality, but also particularly striking and masculine,” added Hofmann.

For the Opus E, there were a lot of POS materials available for interested dealers, including shelftalkers, posters and roll-ups.

A real eye-catcher of the POS range was the sales display with integrated 7'' video screen, allowing buyers to see, hear, and feel the product; a display that was intended to appeal to all the senses of the end customer.

"Enlightening and funny at the same time," Hofmann noted.

Other proven products and product lines from Mystim were also on display at the ANME Show: The cook cage Pubic Enemy No 3 with size-adjustable testicle squeezer and spacers, and the "Fang Gang," with piercing thorns, attracted as much attention as the classic vibes with and without e-stim function, dildos and the vibrating Geisha Balls.

"Once again, we were able to use ANME optimally to get into conversation with old and new contacts, to answer questions and to do business," Hofmann said joyfully.

Mystim GmbH is a manufacturer of high-quality erotic toys located in the district of Aschaffenburg in Germany. With two sub-brands and a worldwide distribution network, Mystim is one of the leading adult novelty suppliers. Underlining the company's innovative ability, the products and product lines have received more than 20 awards from the erotic industry to date. Mystim sees the future in bringing together technology and intelligent erotic products that offer their users a new stimulation and satisfaction experience. The Alzenau-based company is working on the further development and usability of new plastics and materials as well as on the integration of wireless transmission and control.